Report on a mid size business. Soccer scene is the business Essay

Report on a mid size business. Soccer scene is the business - Essay Example It has earned a better reputation because of the technical staff that it has hired over these years which is able to provide the customers with the right thing on the right time. The company excels in possessing all the important things that a shop would have for the fans of the respective sports. The company is not only limited to itself but its strength can also be seen in the press. On several instances the company has been cited in the press which has helped people to know about the store. Soccer Scene is believed to be a developing business which would take over the limits in the coming years. With the quality and expertise that it possesses it can be said that soccer scene might become very successful in the future. In this report the strategies followed by the company would be highlighted along with its current plan of growth and advertisements (Soccer Scene 2010; ECR Newsletter 2006). Situation Analysis SWOT: Strengths, Weaknesses, Opportunities and Threats The company is dev eloping with the rise in the fans of the football and rugby fans. Currently the company possesses the right expertise and talent required to expand their company in accordance to the needs of the customers. It is creating a brand image which can help them in the future to enhance their promotional activities. The most potent strength of the company is that it has chosen a large audience which can be its customers. It has opened stores in those locations where the sports are commonly seen and hailed. A great part of the population residing in United Kingdom watches the football matches and hence the fans of the sports are more than anywhere in the world. The company uses this as a strength and targets this audience to increase their sales. Furthermore the company is located in specific areas so it is able to attract a large population of fans. The company has some weaknesses which can prove to be a hurdle for it to expand. Currently the company has not created a brand image like othe r brands which exist in the market for a longer time. Soccer Scene is still in its developing stages and hence faces intense competition in the market of sports where already some famous brands exist. Brand loyalty cannot be easily achieved if certain techniques are not employed and this can prove to be a weakness for Soccer Scene. In comparison to other brands it can also be said that it lacks the funds to advertise itself like other brands. It also has limited options as to where it has to choose the audience from as it is located only in some nations. The company has several opportunities which it can avail to make them its strengths. The company can open its outlets in other countries where already some brands exist so it can have a wider market to choose from. It can include other types of goods so that it can attract a wide range of customers which can benefit the business. It can allocate its funds effectively such that intense advertisements are done to create brand loyalty. Furthermore its products can be improved so that it can face the competition in the market. Currently the company is facing many threats in the market which it exists. It faces immense competition from organized brands in the country that it is located. With intense competition it can be impossible for it to expand as its competitors have already created a